It has been reported that the group, which has more than 39,000 employees all over the world, will allow its users to review and purchase insurance products on a metaverse platform, using real employees as clerks in the virtual world.
However, interested users will be able to interact with the clerks and inquire about the details of each one of the products offered, as well as send and complete forms and even conclude contracts in the metaverse, according to reports from Yomiuri Shimbun.
The report said that the company will host these services on Virtual Akiba World, a metaverse platform that has been built as a digital representation of the famous station and town of Akihabara in Japan.
The company stated:
“By using the metaverse, we will provide a new customer experience that reduces the psychological burden of insurance consultations and enables casual insurance consultations and considerations.”
Likewise, the company will allow users to run a course with a flying car in the metaverse to help it determine the style of driving the consumer prefers, as well as to familiarize it with the advantages that insurance could bring to specific drivers.
Asian and Japanese companies have been pioneers in the metaverse field, with several investing in the development of virtual tech directed to target this new field. One of these companies is MUFG, one of the largest banks in the country, which has already announced it will start offering banking services in the metaverse by 2023.
Thus, in October, NTT Docomo, a leading Japanese telecom carrier, announced the launch of its own metaverse division with an investment of $412 million, having more than 200 employees focusing on these tasks in November.