It has been reported that Borget said that what we see today in The Sandbox is “the natural evolution of things” after almost a decade of work. The evolution of the metaverse, particularly the way brands engage with users, has accelerated at rapid speed. It’s this fast-paced development that has investors pouring billions of dollars into metaverse projects across the space.
“We’re now seeing in The Sandbox with more than 200 studios around the world that are building on a daily basis.”
However, many of these studios include iconic, mainstream brands that have found value in engaging with users on a digital plane. Household names such as Gucci, The Walking Dead series, Katy Perry, Snoop Dogg, and more have joined in metaverse investments or participation.
The report said that Borget said that often, a big frustration of consumers is that they can’t create alongside the big names they love. This is something that metaverse projects allow as they progress.
“It is not just about the influence and the reach of the celebrity or the brand. It’s all about the content — the characters, stories and locations that people are familiar with and want to interact with. Players themselves bring life by being present, by engaging in the land. That is also something that should be seen as valuable because they contribute to the growth of the network.”
Thus, Borget concluded:
“To me, that’s real engagement. That’s something that many brands are looking at because they not only reach Gen Z, but they help define the future of themselves in 3D worlds.”