It has been reported that the company announced it signed a multi-year agreement to be the official NFT partner of the league, meaning that it can make use of the likenesses of players, teams, and the league in its upcoming products.
However, similar to other games already presented by the organization, the upcoming game will allow users to build a team of NFT card players to win points depending on the real-life performance of these athletes. In the same way, the team will be able to participate in a series of fantasy challenges on the Sorare platform.
Adam Silver, the Commissioner of NBA, stated:
“Our partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players. With Sorare’s emerging NFT fantasy platform, we see significant opportunities to broaden our community of fans and grow NBA basketball around the world.”
The report said that this is not the first foray the league has made into the blockchain. Dapper Labs, the company behind the Ethereum game Cryptokitties, also partnered with the NBA to launch Top Shots in October 2020, achieving significant success.
Nicolas Julia, the co-founder and CEO at Sorare, stated:
“Basketball is one of the most popular sports in the world and we are excited to bring fans even closer to their favorite teams and players through Sorare: NBA.”
Likewise, this new partnership introduces the third sport to Sorare’s fantasy platform, having already reached similar agreements with similar leagues of different sports and countries. Last September the platform partnered with the Spanish Laliga, one of the most recognized soccer leagues in Europe, and also with its German counterpart, the Bundesliga.
In the same way, the company inked a similar agreement with the MLB (Major League Baseball) to introduce baseball to its platform last May, becoming the official NFT partner of the association.
Thus, with its latest funds injection, Sorare reached a valuation of $4.3 billion, raising $600 million in its series B funding round in September 2021.
Source: Bitcoin News