Reports said that organizations are partnering with nonfungible token (NFT) projects and accepting crypto donations to draw attention to Breast Cancer Awareness Month.
It has been reported that non-profit organizations and activists, in particular, have begun implementing nonfungible token projects to help fundraise and generate awareness for certain causes. While these methods are still new, NFT projects for philanthropy have been met with relative success.
However, a recent report from crypto donation platform The Giving Block found that nonprofits using The Giving Block received more than $12.3 million dollars in cryptocurrency donations from NFT-related charitable giving initiatives in 2021.
The report said that charitable organizations using NFTs are presented with the opportunity to connect with younger donor demographics while diversifying donation methods. Benefits such as these can be especially helpful for raising awareness around life-threatening diseases. number of breast cancer-focused organizations have started implementing NFTs this October to highlight Breast Cancer Awareness Month.
Shaney jo Darden, the founder of the Keep A Breast Foundation (KAB), a California-based non-profit that aims to reduce breast cancer risk, said that KAB focuses on engaging with younger generations to bring attention to breast cancer.
“Even though women over the age of 40 are typically diagnosed with breast cancer, early detection can result in a 98% survival rate. Given this, KAB aims to generate awareness about breast cancer through encouraging and fun ways, like using NFTs to educate young women.”
Last year, Darden said that KAB hosted an exhibition in the CryptoVoxels metaverse to raise money for breast cancer research.
“We wanted to do an event in the Metaverse as opposed to conducting a membership drive or gala, since this opens access globally.”
Based on the success of this, Darden explained that she wanted to continue to implement Web3 initiatives, especially those involving artwork created by women, to generate awareness around breast cancer. Most recently, Darden partnered with the NFT project NFTitties to raise funds for KAB’s breast cancer prevention and educational initiatives.
Carlota Dochao Naveira, the founder of NFTitties, said that the women-led project celebrates women, art and breasts to raise funds to fight breast cancer.
“Emerging artists and activists were invited to submit an artwork representing breasts, following a set of visual guidelines. The artworks were then vetted and, if selected, included in the first release of NFTitties.”
According to Dochao Naveira, almost 30 NFTs were sold during the first week the project launched on October 1. She further pointed out that NFTitties has helped onboard more women into the Web3 ecosystem since the initiative encourages women artists, activists and others to submit their artwork to be presented as nonfungible tokens.
Moreover, other organizations are implementing different forms of NFTs to educate individuals on this type of cancer that affects one in eight women. For example, the women’s handbag designer Vera Bradley announced on October 3 that it will be donating almost 100% of the proceeds generated from its fashion NFT drops to The Vera Bradley Foundation for Breast Cancer.
Jennifer Bova, the Vice President of Marketing at Vera Bradley, said that to date, the foundation has raised and donated more than $38 million to support critical advancements in breast cancer research. Yet, Bova noted that Vera Bradley has started focusing on marketing in the Metaverse to attract new users by attaching philanthropic utility to its digital and physical fashion NFTs.
“Through its NFT PFP backgrounds, Vera Bradley hopes to drive awareness for fundraising, as well as female-led conversations and initiatives in Web3.”
Susan G. Komen, a leading breast cancer research foundation, recently began accepting crypto donations to enable cryptocurrency holders to give back.
Michelle Strong, the Vice President of Marketing Strategy at Susan G. Komen, said that about a year and a half ago, the organization began receiving requests from individuals interested in donating cryptocurrency.
Thus, she concluded:
“We implemented this feature nearly a year ago with the help of The Giving Block. This has driven interest from both current and new donors, as crypto donations have opened doors to those who haven’t been able to give before but were interested in being charitable.”