Nvidia, a graphics processing unit and artificial intelligence (AI) company, believes that 2023 could mark the start of a metaverse-driven age in the automotive industry.
It has been reported that as part of this new conception, automotive companies will start to include metaverse tech and implement it in their industrial and retail operations. The company believes there are two different ways in which this integration will be done.
However, the implementation of metaverse tools will allow companies to monitor the whole production process of their vehicles, allowing them to propose improvements. This is possible thanks to the inclusion of “digital twins” in the factories where these cars are being built.
The report said that the design processes will also benefit from such integration, allowing designers to collaborate in a virtual space with a realistic representation of the pieces directed for production. There are companies that have already adopted this kind of technique. For example Renault, which presented its industrial metaverse in November, aiming to save $330 million with its implementation.
Likewise, not only industrial processes will be part of this evolution, but retail will also ostensibly benefit from this shift. Nvidia believes that the relationship between customers and products will be improved by using metaverse tech.
The company declared:
“Customers can also benefit from enhanced product experiences. Full-fidelity, real-time car configurators, 3D simulations of vehicles, demonstrations in augmented reality and virtual test drives all help bring the vehicle to the customer.”
In this sense, there are also automotive brands that are involved in taking their products to the metaverse in order to reach broader audiences for their products. Fiat, an automotive brand part of the Stellantis group, launched its first metaverse store on December 3, allowing potential customers to take a virtual tour of one of its cars.
Thus, in the metaverse showroom, users even have the opportunity of taking a test drive on a virtual course. Ford, another automotive manufacturer, filed 19 different trademarks preparing for a possible metaverse push on September 2.