It has been reported that the collection, “A Hard Working Man,” features the crypto-savvy hip-hop star Snoop Dogg in combination with country music icons Billy Ray Cyrus and the Avila Brothers. The collection features highlight phygital experiences with digital artwork alongside in-person concert perks.
Colin Fitzpatrick, the founder and CEO of Animal Concerts, highlighted the “major existing fan bases” of all three artists involved in the collection and how Web3 provides these existing communities the tools to evolve.
However, the cross-genre collaboration will premiere on the new Minted Launchpad platform. Minted Launchpad falls in line with the idea of cross-genre collaborations, as it allows users to mint, purchase, and trade NFTs native to both the Ethereum and Cronos blockchains. Additionally, a select number will also be able to mint on Crypto.com NFT at the end of Q4 2022.
Matt Wan, the Director of Minted, commented:
“[It] will also serve to bridge the gap between Web2 and Web3 users.”
The report said that Snoop Dogg is known for his involvement in the crypto scene through various NFT projects, even turning Bored Ape Yacht Club avatars into a music video. Similarly, NFTs have catered to fans across various genres, including opera, classical music, and country music with Dolly Parton’s Dollyverse.
Thus, this country and hip-hop crossover bring to light how Web3 can take fan bases, typically exclusive to their distinct genres, and create entirely new communities. Tools such as music NFTs have the power to transform listeners and fans into an active ecosystem.