Media Publishares, publishers of Vogue, Esquire, Robb Report and Buro in Singapore, announces a partnership with VIDY to launch and develop an NFT platform catering to the fashion, arts, and music industry.
VIDY, founded by Singaporean techpreneur Matthew Lim and Harvard University alumni Patrick Colangelo, is a blockchain-powered digital advertising tool that rewards viewers with native cryptocurrency, VIDYCOIN. Having implemented VIDY’s technology across Media Publishares’ titles, the partnership between the two companies grew organically given their shared ‘digital first’ approach and innovative thinking.
The NFT platform – slated to launch in Q3 of 2021 – celebrates arts and culture within a 360-degree navigable virtual environment showcasing digital fashion, art, music, and design. Key features of the platform include minting, trading, and auctioning of NFTs through a tokenized system along with the ability to host social interaction.
Focused on building virtual creativity as a skill set while promoting sustainable consumption, the platform will donate a percentage of NFT sales towards organizations tackling real-world problems to ensure a positive connection between the virtual and physical worlds.
“The NFT market grew over 229% since 2020 to reach over USD500 million. However, it’s still in early stages and has a long way to go with regards to infrastructure development. With the metaverse and rise of digital models, people will be able to live in a parallel virtual world where they can own a digital identity and purchase items not just in a digital file, but as any unique asset in their virtual land, similar to their physical world. For this new NFT platform, VIDY will lead the technology and blockchain development given our unique experience in dealing with traditional businesses and crypto. We are confident we will create the finest platform that will boost the NFT world by allowing seamless participation from the traditional fashion, art and music communities.”
The NFT platform will target a digitally savvy audience looking for luxury items with low environmental impact while also engaging creators exploring a virtual identity for their designs and new revenue streams for their craft.
Michael von Schlippe, President of Media Publishares, says:
“Media Publishares has always been ahead of the curve with its innovative approach to storytelling as lead by our anchor titles Vogue, Esquire, Robb Report and Buro Singapore.”
von Schlippe adds:
“What we see is a new creative renaissance where creativity and technology are driving change together. By creating an NFT platform, which essentially acts as a virtual marketplace between creatives and users, it allows us to provide a unique shoppable platform coupled with content for the community in the form of education, interaction and entertainment.”
Titles under Media Publishares have gained global recognition for their approach to content creation. Notable projects include Esquire Singapore’s ‘Artificial Intelligence Issue’ that won Gold at the Native Advertising Awards in Berlin and Vogue Singapore’s digital-only launch in August 2020 with a 360-degree microsite ‘Vogue Studio’, amongst others.
Established in 2016, VIDY was a San Francisco-based video web tech start-up company founded by Harvard Undergrad Patrick Colangelo and former Credit Suisse Investment Banker Matthew Lim. In 2018, VIDY started to incorporate blockchain technology into its product to allow a decentralized reward economy to exist seamlessly across its publishing partners. Today, Vidy’s technology is used by over 70 global media publishers such as CNN Indonesia, CNBC Indonesia, Vogue Singapore, and Esquire Singapore among many others, with over 10bn of monthly page views of inventory, and a user exposure of over 150mn monthly. VIDY has two native cryptocurrency tokens; VIDY and VIDYX, both of which are integral to Vidy Rewarding, E-Commerce, and NFT Ecosystem. For more information on VIDY, please visit www.vidy.com.
About Media Publishares
Media Publishares is a dynamic media company that specializes in impactful storytelling characterized by creativity, captivating visuals, and the engagement of innovative technology. Headquartered in Singapore, Media Publishares, previously Indochine Media, has over 10 year’s experience in digital communication, luxury print publishing, and events across Southeast Asia. A full-service publisher with over 80 employees in the region – from editorial and events to video and design production – Media Publishares operates in Singapore, Malaysia, Vietnam, Thailand, and the Philippines and is continuously expanding its portfolio to further strengthen its presence in the publishing industry. Anchor brands currently include Buro, Esquire, Robb Report, Luxury Guide, and Vogue Singapore. For more information on Media Publishares, please visit www.mediapublishares.com.sg
VIDY, Singapore Matthew Lim firstname.lastname@example.org +65 9238 0988
Media Publishares, Singapore Natasha Damodaran email@example.com +65 8322 8851