McDonald’s is celebrating the Lunar New Year differently with the metaverse, as Karen X Cheng, a digital storyteller, and entrepreneur, is partnering with McDonald’s to create exciting experiences that inspire and entertain.
It has been reported that this year, McDonald’s released a series of metaverse experiences, designed to bring the Lunar New Year to life for everyone. Through virtual reality, augmented reality, and 3D animation, users can explore a variety of activities. From classic Chinese games like Weiqi and Mahjong, to VR zoos, to cooking competitions, there’s something for everyone to enjoy.
However, McDonald’s also designed a customizable 3D avatar for each user to explore the world with their individualized avatar. Users can use the in-app messenger to send messages and share photos with their friends.
The report said that in partnering with McDonald’s, Karen X Cheng, the digital storyteller and entrepreneur, who worked on projects in many different industries, from media to technology is helping create a metaverse experience that celebrates Lunar New Year in a unique and fun way. She certainly hopes to give people more ways to connect with friends and family during the holiday season and correspondingly create lasting memories through the McDonald’s digital world.
Thus, the McDonald’s Lunar New Year Metaverse Experience is undeniably an innovative way to celebrate the holiday season. Having brands like McDonald’s creating this type of experience excites the community for the potential of the metaverse industry. Having the help of Karen X Cheng and her digital storytelling skills, McDonald’s is ushering the Lunar New Year in a very special manner.
Source: NFT Evening