Reports said that Maruti Suzuki India Limited (MSIL) has announced the launch of ARENAVerse, a metaverse platform for the business’ ARENA showroom network, in an effort to improve its position in the metaverse world.
It has been reported that MSIL is the second automaker after Mahindra & Mahindra to take a plunge into the world of metaverse. The Maruti Suzuki cars will be available for users of ARENAVerse to interact within a lifelike virtual experience.
However, the carmaker has provided clients with Virtual Reality (VR) equipment at more than 700 Maruti Suzuki ARENA locations spread across India to allow them to explore ARENAverse.
The report said that on online browsers, the Maruti Suzuki ARENA website will also provide access to the ARENAVerse Web version.
Shashank Srivastava, the Senior Executive Officer, Marketing and Sales of MSIL, said:
“We set the wheels of metaverse in motion with NEXAverse, which has been a resounding success, with over 10,000 bookings for the Grand Vitara coming from NEXAverse alone. With ARENAVerse, we have taken this digital journey a notch up, by bringing the country’s largest auto retail network, ARENA into metaverse and ensuring that our customers’ digital experiences are as personalised and dynamic as possible.”
Thus, he added:
“There is immense potential in the global online ecosystem of metaverse that provides companies with the platform to grow without geographical boundaries and time zones. This presents huge opportunities for us at MSIL to touch our most remote customers by integrating our technological innovation with our vast network across India. We are very excited about what the meta-universe has in store for us and how we navigate through it to bring the best of experiences for our customers.”
Source: Outlook Money