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Johnnie Walker Partners With BlockBar, 88rising And Vayner3 To Release NFT

Johnnie Walker, the premium whisky brand, has partnered with BlockBar, 88rising, and Vayner3, to release a Johnnie Walker Blue Label bottle and nonfungible token (NFT).

It has been reported that the limited edition collection exclusively released on BlockBar includes 250 NFTs with artwork by Vandy the Pink. The holders will also have access to an immersive whiskey experience on December 1 at Art Basel.

However, the VANDYTHEPINK x Johnnie Walker Blue Label limited edition collection will be available on BlockBar on November 22. Early access will commence on November 21 for BlockBar’s Johnnie Walker token holders, Johnnie Walker POAP holders, and selected Web3 community members. Moreover, only legal drinkers can purchase the $355 bottle.

The report said that the owner will receive an NFT representing proof of ownership once the bottle is purchased. BlockBar will keep the bottle until the owner is ready to burn the NFT to receive the physical product. Also, owners of the NFT are able to trade their digital assets on the BlockBar marketplace.

Likewise, after the successful release of the Ghost & Rare NFT, the collaboration is presenting a brand-new art experience for whisky lovers. BlockBar, in collaboration with Vayner3, is allowing NFT holders to participate in a “token-gated voting experience.” This will allow holders to vote on artwork that will be featured on the physical bottle the holders will receive.

To clarify, there will be five designs created by Vandy the Pink that the holders can choose. This includes designs such as Harmonious Clouds, Bold Dragon, Royal Fan, Maturing Flowers, and Balanced fish. It’s worth mentioning that this is the first time Vandy the Pink’s artwork will appear in the NFT space.

Thus, Junghoon Vandy Son, AKA Vandy the Pink, said:

“Inspired by the complex harmony and depth of character, I wanted my artwork to be emblematic of the balance within the bottle while representing the communities Johnnie Walker and 88rising bring together.”

Source: NFT Evening


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