Reports said that FTX and Taylor Swift were in the final stages of negotiation regarding nonfungible token (NFT) ticketing and sponsorship deal worth in the region of $100 million.
It has been reported that the plans did not come to fruition due to disagreements from some within the company about how expensive Swift would have been to secure as an ambassador.
However, this was not the company’s first time dealing with big celebrities as it had Supermodel Gisele Bündchen and tennis star Naomi Osaka as ambassadors. At the same time, the use of NFTs for ticketing could have been a massive opportunity.
The report said that music lovers might remember that when tickets for Swift’s upcoming tour went on sale last month, they sold out within seconds, with some fans paying tens of thousands for a single ticket.
Thus, putting such star power behind FTX would not have been insignificant in the least and while it never came to fruition, a more worthy Web3 may still have a chance.
Source: NFT Plazas