Reports said that the family of the world-renowned painter Frida Kahlo released never before seen art and memorabilia tied to the artist into the metaverse, as the content debuted in a permanent exhibition during the third-annual Metaverse Art Week in Decentraland, held in the last week of August.
It has been reported that Metaverse users are now able to experience the art, along with personal anecdotes told by close family members in a digital replica of the “Red House.” The house represents the real-life version of the Red House, owned by the family, which stands in Mexico City.
However, in the metaverse version of the Red House, each room represents little-known parts of the artist's life before her infamous relationship with the Mexican painter Diego Rivera.
Luke McFarlane, the co-founder of Ezel, the company responsible for the archival materials, elaborated:
“The first 20 years will be represented in this house. It sets up a lot of her struggles and adversities, but also her drive and passion for life; between polio, coming of age and a major bus accident.”
The report said that the effects of the global pandemic and private developments within the family prompted them to take a chance on the emerging technologies to tell stories that might otherwise soon disappear.
The founders of Ezel said they collected nearly 800 different pieces that belonged to Frida, including sketches, original art, and other objects used in Kahlo’s day-to-day life. Each piece of content is scanned using the high-resolution image capturing tools, which need at least 30 different images and videos.
Thus, metaverse technology and interactive experiences provide the opportunity for a new engagement with Frida’s art. According to Cancino, the real-life Red House is a private family residence. Aside from the metaverse version, they do not want it converted into a museum.