Adidas Originals has announced the release of its latest nonfungible token (NFT) offering – virtual wearables.
It has been reported that the brand calls the new product “Virtual Gear” – an interoperable NFT fashion experience. The launch is a leap forward for the brand with the three stripes as it expands its web3 community and metaverse strategy.
However, on November 16, Adidas /// Studio (Three Stripe Studio) released the highly limited wearables collection. The limited edition 16-piece NFT collection defines the creative and cultural talent shaping the future of the brand.
The report said that the collection also acts as a bridge between the past and the future. Connecting real world and metaverse identities, and the communities, creators, and web3 culture of Adidas overall. The ‘Virtual Gear’ collection is also interoperable, meaning it can be ported across different metaverses. This makes it ready to adapt and respond to the rapidly changing and growing web3 landscape of today.
Likewise, the collection is available to owners of the Adidas Originals: Capsule NFT Collection launched in May, and anon-holders as well. The Capsule holders will need to ‘burn’ their NFTs to obtain one of the 16 new digital wearables. They get to see which of the 16 unique pieces they have been allocated once they choose to reveal and replace their Capsule NFT.
For non-holders, the new Virtual Gear collection will be available to buy directly across NFT marketplaces, starting November 16th. Additionally, ‘Virtual Gear holders’ and compatible partner collection NFTs (BAYC, MAYC, Inhabitants) unlock an awesome new perk in due time. The NFT partners will soon be able to use a special PFP Tool. This tool allows their original NFT to rock their new Adidas virtual drip.
Erika Wykes-Sneyd, the Vice Principal of the Adidas /// studio (‘Three Stripes Studio’), said:
“We’re laying down a marker in this new age of originality – one that unquestionably serves the community, heroes the purveyors and collectors of emerging style and culture, benefits the value creators, and supports the diversity of expression and utility that blurring virtual worlds has allowed us all to explore. With our community and creator ecosystem at the core, Adidas will explore every viable utility, platform, and experience within Web3 to unlock new possibilities for our wearables, with a focus on tangible value and immutable utility for our community members. No matter what, no matter where – Adidas is synonymous with the boundary breakers. Now, in whatever realities they choose to inhabit.”
Thus, the hyper-futuristic collection displays exceptional creativity fused with Adidas’ trademark originality. Jackets like the “C2172”, with the ability to “manipulate time”, to a reimagination of the iconic Adidas tracksuit as a “P.F.D – Personal Flotation Device”. Premium threaded designs such as the “WALLRUNNER” also appear. The collection also includes a nod to the timeless Superstar shoe sole silhouette – the “NEOBONE” also boasts the extreme creativity of the project.
Source: NFT Evening